Corporate Spin

Hewlett-Packard (HP) is still learning the hard way. In the immediate aftermath of a crisis, every decision made is weighed against the crisis.

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PR Advice

Help Call Out Bad PR at SXSW

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PR Advice

Tory Patrick's Bad Pitch Field Report

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PR Advice

The Press Release (a rant. for immediate release.)

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PR Advice

Fire The Client (Or, The Kiss-Off On My List)

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PR Advice

Delta Air Lines launches ticket window that allows people to book tickets on Facebook.

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PR Nightmares

HP learns bad crisis planning magnifies, multiplies, and amplifies.

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PR Nightmares

HP trades in a $20,000 crisis for a $12 million one. Smart.

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PR Advice

A Bad Pitch Has a Real (Bad) Impact

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Corporate Spin

BP learns even the smallest of lies tell consumers something big.

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PR Advice

Every daily fresh pick post since January is now on Facebook. Fresh Content Project

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PR Advice

It's not who owns social. It's who owns strategic.

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PR Advice

It's all about the lead. Learn to write them.

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Tech Spin

My drawings were submitted to BP through their Alternative Technology Submission form.

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PR Advice

Make the News

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PR Biz

Ideal Homes, Inc. Receives WBE and EBE Certifications

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PR Advice

Give up on telling clients what they "should" do and stick with what they "could" do.

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PR Advice

One thing your social media doesn't have: High touch.

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PR Advice

Advertising, public relations, and social media is all about perception. But perception has nothing to do with planning it.

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Publicity Stunts

Free Classifieds

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PR Advice

Don't chase influencers; understand them.

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PR Advice

Hiding Behind Vocus

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PR Advice

Why high visibility and high engagement still FAIL for many advertisers and social media pros.

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PR Advice

Emerging Media and the News

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PR Advice

Politicians "hear." Business executives "monitor." PR needs to "listen."

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PR Advice

More on "When THAT Story Runs" | part two

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PR Biz

Tracy Terry, Owner of Trust eMedia, Receives Certification in Inbound Marketing

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PR Advice

PR And Communicators must learn disaster planning, which a step up from image puffery.

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PR Advice

When THAT Story Runs...

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PR Advice

Ten steps to improve the oil spill communication.

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PR Nightmares

No one is "in control" of the oil spill.

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PR Nightmares

Transocean becomes the most defensive company responsible for the Gulf Coast Oil Spill.

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Corporate Spin

Halliburton aims to perfect the art of being silent after its testimony of selective speculation.

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PR Nightmares

Say what you want about the oil spill PR blunders. They're merely the symptom for very bad planning.

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PR Nightmares

The OfficeMax rubber band was a hit, but small customer service issues take away the bounce.

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PR Advice

Retrevo’s Good ‘n Plenty Pitch

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Tech Spin

Adobe wants some love from Apple, but their message has too much spin.

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Corporate Spin

Five posts that explore framed messages and how very little of what is communicated has to do with reality.

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Corporate Spin

Sometimes when you spin success, it just doesn't work out. Final lesson from a social network that is now dead.

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PR Advice

Sometimes the best PR is simply being caught doing good.

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PR Advice

Whether your budget increased or decreased last year speaks volumes about your company.

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PR Advice

Malcolm McLaren, RIP: A Story for Marketers

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Corporate Spin

Ning tries to make nice while secretly calling everyone suckers.

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Corporate Spin

Is the Let's Colour Project blog a flog and does anyone care?

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PR Advice

Getting Fired Up About Boilerplates

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Corporate Spin

Why does every reason not to pay interns amount to nothing more than industry spin?

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PR Biz

Did the Gawker find the world's most expensive press release?

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PR Advice

Size, Quality, and Perception

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Corporate Spin

DirectTV asks: Which spin do you beleive? Our spin or Dish Network spin?

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PR Advice

Get Real About Media Relations

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